Afagh Limak visual identity project
Gorgan / August 2021
Since 2018, “Afagh Limak” Trading Company has been operating in the field of selling interior building materials, such as parquet, laminate flooring, wallpaper, etc. In addition to selling these products, it also provides implementation and supervision services for interior architecture projects in Gorgan City. In the course of development, “Afagh Limak” was looking for a unified and exclusive identity for its brand to continue its activity more distinctly in the construction industry market.
In the interior decoration of the building, each of the materials is like an effective part, and it is completed by their cohabitation along with the arrangement of the environment. One of the main products of this business is parquet material, and there are various methods for arranging it, but the most common one is the herringbone method, in which the parquet tiles are placed next to each other in the form of seven or eight, single or multiple.
In designing the visual identity of the “Afagh Limak” brand, was inspired by the style of herringbone arrangement and the combination of different materials such as wallpaper, brick, flooring, etc. As a result, by using horizontal and vertical rectangular forms and combining them with the first letter of the brand name “A”, the visual sign of AfaqLimak was created.
For AfaqLimak’s color palette, we chose earthy and brick colors that reflect the natural beauty of Iranian red brick, wood, and stone. These colors also convey a sense of warmth, stability, and reliability to the audience.
Design Year
1400
Motion graphics
Saleh Zanganeh
Design
Hamid Zanganeh
Parsa Amiri
Artistic director
Hamid Zanganeh
Client
Afagh Limak
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