Cohabitation of form and letters
The perception that can be had of the letters is different in the mental world of each person and if it is combined with the forms, it finds a new meaning. In Beber’s visual identity project, which offers fast food such as pizza and burgers, we sought to create a suitable harmony between the circle form and the letter form, and also provide a familiar visual solution so that it remains in the mind of the audience. Finally, with a symbol derived from burger and pizza slices, we created Beber’s logo and identity.
!black and white
We had two points ahead of us in choosing Bebar’s organizational color. First, considering that food images are full of color and visual appeal, we needed to choose a color that has the highest contrast with the food, and on the other hand, most businesses that provide fast food use red and They use yellow, and we chose black and white to make it stand out from the others.
Services
Visual identity design
Instagram uniform design
Logomotion
Design year
1398
موشن گرافیک
Parsa Amir
Abolfazl Jahanmaihan
Graphic Designer
Hamid Zanganeh
Faeze Khodaverdi
Art director
Hamid Zanganeh
The employer
Afshin Amel
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