Bitaamin
Chicken meat production chain
The Betamin chain project, which was a business in the field of chicken meat and related products, needed a logo and an identity for the main brand and its sub-sets. Before creating this visual identity, we focused for 3 months on the internal aspect of the Bitamine brand and developing its communication plan, which ultimately led to the creation of an integrated visual identity for the Bitamine chain and its affiliated businesses. The development of the visual identity of Bitamine in its sub-brands was one of the most important points of interest in this project. For this reason, we used the concept of the cycle of birth to growth of poultry to show the chain of chicken meat production.
Administrative papers of Betamin
Vitamin sub-brands
One of the issues we faced in the Bitamin brand identity project was identity design for its sub-brands. Sub-brands that were related to the main brand name and identity but at the same time needed an independent identity. To separate the sub-brands, we chose patterns and secondary colors based on the type of service or product of each business.
Services
Visual identity design
Brand communication strategy
Web Design
Social media strategy
Design year
1398
Motion graphics
Parsa Amiri
Graphic Designer
Hamid Zanganeh
Parsa Amiri
Art director
Hamid Zanganeh
The employer
Bitaamin
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