Disar
A house for flowers and plants
A house for flowers and plants
Disar, a flower and plant house in the city of Gorgan, began its family business in 2024. This greenhouse, coinciding with its opening, needed a unified identity that included a logo, signage, greenhouse environment design, an Instagram page, and branding.
Given the dimensions and vision that Disar’s owners had in mind for it, the initial logo did not meet the needs of this new business.
In the Hamid Zangeneh Studio team, with a deep understanding of Disar’s family nature, we created a unique visual identity for this greenhouse.
An identity from the heart of the Disar family
Since the name “Disar” is derived from the names of the three children of the family, in the logo design, the letters of the name Disar are placed together in such a way that each letter is a separate symbol of the identity of each of the family members. The letter “سین” (Sinn: 15th letter of the Persian alphabet) in the name Disar was chosen as the main symbol. This letter, with a plant-like and upward form, symbolizes growth and flourishing. In Disar’s visual identity, by repeating the Persian letter (س), a unique Disar pattern was created that tells the story of this greenhouse as a home for flowers and plants of different heights and a bed for their growth.
With the freshness of plants and the softness of flowers
The choice of the colors green and pink in Disar’s color palette symbolizes the freshness and delicacy of flowers and plants and gives the audience a feeling of vitality and joy.
A growing perspective
Disar’s visual identity tells the story of growth, the diversity of flowers and plants, and the warmth of a family. Ultimately, the visual identity of the Disar Flower and Plant House reflects a vision for growth and provides a suitable platform for attracting customers and enhancing the brand’s position in the market.
Instagram Content Strategy
Shakiba Ghorbani
Design year
1402
Motion Graphics
Parsa Amiri
Design
Hamid Zanganeh
Client
Disar
- Other projects
