Smiling Pistachio
One of the points that we pay attention to in creating the logo and visual identity of each brand is the perspective that the business will have. In the Hepicho project, which is related to Tekin Dasht Shukhbar South Company, this business was looking to enter the international market and the markets of the Persian Gulf, for this reason, they needed to create a brand suitable for this purpose and in English. The brand name Happycho, which was chosen in advance, was obtained from the combination of the two words HAPPY (happiness) and PISTACHIO (pistachio) and reminded us of the smiling pistachio, as well as smiling as a non-verbal act in communication between different cultures and languages in the world of meaning. And it has a common value, for this reason, the HAPPICHOO brand logo design was created by combining the smile form and its English typeface.
From the pistachio gardens of Kerman
To the international market
In the design of Happychoo brand office papers, which have products derived from high quality nuts, we used details of nuts to design and develop the visual identity of the brand. Also, in choosing the organizational color of Hepicho brand, we went for green, which is a symbol of nature, as well as pistachio nuts, which were the main product of this business.
This is how the story of the creation of the logo, the visual identity of the Hepicho brand, from the pistachio orchards of Kerman to the international markets.
Services
Visual identity design
Website ui design
Logomotion
Design year
1398
Motion graphics
Parsa Amiri
Graphic Designer
Hamid Zanganeh
Parsa Amiri
Art director
Hamid Zanganeh
The employer
Takin Dasht Company
Dry fruit of the south
- Other projects
