Logo and Visual Identity Design "Maneli" Hall Garden
August 2022
Maneli is a garden hall in Gorgan, Iran, designed for hosting ceremonies and celebrations, with weddings being the most prominent event held there. This business required the creation of a unique and cohesive identity mark, aligned with Maneli’s nature as a wedding hall.
In designing Maneli’s visual identity and creating its logo, we considered two approaches. Given the nature of the business, we envisioned a young couple as the primary target audience. By combining the characters and form of the brand name’s first letter, which included the “M ” symbol, and representing the couple’s characters holding hands and becoming one, the Maneli logo was created.
Our visual solution for developing Maneli’s visual identity was inspired by the Moroccan architecture of its building, which set the brand apart from others. Using patterns and forms, we designed communicative elements such as event menus, stationery, and Instagram uniforms.
The organizational color was chosen to match the gold color used in the accessories and catering equipment used in the hall. Combined with black and white, it represented Maneli’s luxurious services.
Design Year
1401
Motion graphics
Parsa Amiri
Design
Parsa Amiri
Design Manager
Hamid Zanganeh
Client
Maneli
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