Creation of logo and visual identity
The first steps to start any business is to have a logo and a special visual sign that will differentiate it from others. The Mari Dilmi project was also started with this goal. The main focus of logo design and visual identity was based on his personal brand, which is a service for beauty and maintaining health or repairing hair damage. For this purpose, in the design process, we used the abbreviated name of Marie Dilmi in English letters and combined it by borrowing the curved, wavy and finally smooth lines that indicated the silky and smooth form of the hair to indicate the activity process. It is the same as keratin therapy.
Choosing an organizational color
Since the majority of the audience of this business is made up of women, in the final stages of the Marie Dilmi project and determining the organizational color, it was decided to choose a color that fits the audience, represents the type of service, and has a feminine touch. Because the corporate color conveys data about the character and nature of the profession to the audience at first glance, which is very effective. So, in defining it, we went for pink and dark red colors to evoke a combination of youth, tenderness and trust. This is how the path of creating the beauty and visual elegance of this business was established.
Services
Visual identity design
Instagram uniform design
Logomotion
Design year
1398
Motion graphics
Parsa Amiri
Art director
Parsa Amiri
The employer
Mrs. deylami
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