During the brainstorming sessions and taking into consideration the increase in the rent of the building, we realized that there is not much difference between the installments of the house purchase and the rent. Considering this strategy, the concept and slogans of the campaign were chosen and the final message of the campaign indicated that instead of renting, you can pay the installment of buying a house and become a home owner.

In line with the strategy defined for the campaign, environmental stands and billboards were displayed throughout the city. This action was carried out due to the importance of environmental advertising in increasing audience awareness and wide coverage of the target community of Zafaranieh. In addition to environmental advertising, the campaign program was developed in the Instagram media.