What comes to your mind when you think of healthy, beautiful and radiant skin? Cosmetic and care products, plastic surgery, rejuvenation and specialized products that can make your skin more beautiful and younger. Zeemaang skin care and beauty clinic started its activity with a specialized and scientific approach to skin care and beauty. In the first step, the naming of this brand was done in order to build the brand identity by using metaphors and references to Iranian culture. The analogy of a beautiful face to the moon has deep historical roots in our culture, and when it comes to adding beauty, youth and freshness to the face and skin, one must look beyond the moon. Zeemaang is a name that promises more beauty than the moon.
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The selection of the visual identity and design of the Zimang logo also includes a corner of the moon, the moon’s halal reflected the first letter of beauty and Zimang. A feather is a sign of tenderness and elegance, and a green leaf means youth and life. With the combination of visual symbols such as moon, feather and leaf as well as the use of curved form, the story of visual identity was completed and it was time to choose the organizational color and since most of Zimang’s audience are women, it was decided to create a color that also represents The goal of the brand and its audience. But what is more eye-catching than the moment of turning feathers and leaves in the light. We turned this short spinning ode of beauty into the Zimang motion logo. This is how the story of beauty, freshness and brightness and turning into the moon, which is the message of Zimang, was created.