Bayramoğlu – استودیو حمید زنگانه

Bayramoğlu Visual Identity Project

Istanbul / Winter 2024

With a 20-year history in international trade, Bayramoğlu Group is active in the import and export of a wide range of products, including petrochemicals, building materials, food and beverages. The expansion of Bayramoğlu’s network of activities to all over Turkey, Iran, and various countries of Central Asia, Russia, China and the United Arab Emirates, made the need to update the company’s visual identity more and more apparent.

The previous Bayramoğlu logo was no longer able to meet the company’s current needs. Bayramoğlu needed an identity among its international competitors that fully reflects the dynamism, trust and breadth of its operations.

Creating a Dynamic Identity

Understanding the nature of Bayramoğlu’s business, the studio’s design team came up with the idea of creating a logo based on the concept of “goods inflow and outflow”. This idea perfectly captures the concept of trade and commerce. The first letter of the brand name (“B”) was combined with a symbol of the movement of goods to create a unique and memorable logo.

Color Palette

In choosing the color palette, blue was used as a symbol of trust and confidence. The orange-yellow color is also used as a complementary color to show the dynamism and speed of Bayramoğlu’s activities.

Brand Identity Development

Bayramoğlu’s visual identity is designed to be fully usable and flexible across all brand touchpoints, including the website, social media, product catalogs, corporate stationery, and more. The form embedded in the center of the logo could also be used as a dynamic and variable element in the development of the brand’s visual identity.

The new identity, in addition to dynamism and distinction, shows coherence and integrity in all aspects of the brand and acts as a reflection of Bayramoğlu’s trust and breadth of operations in international trade.