A concept of authentic Iranian culture
Paper can be the most familiar medium to record your childhood drawing artwork or create a sculpture by bringing the paper to life, in a way that the soul and art can emerge in it. This intimate substance in the body, which is a newly born business in the sculpting industry, has become lasting works from the combination of science, art and shaping things. In the body, sculptures are created inspired by the works discovered in the Silk Hills, a place whose history dates back to the time of the first civilization formed in Iran. So, in the first step, the brand identity was created by considering the authentic Iranian culture and soulful literature, and to choose the concept, slogan and brand name, it was borrowed from this topic.
Paper texture on the body of art
It is obvious that the body is not just any shaping of objects, but behind it is a thought, creativity or an innovation in order to give life to the material, in all the works of the body, the texture of paper on the body of art caresses the eyes, and in addition to the visual beauty, the application of science and The industry has turned it into a functional product that is the lighting of Iranian architecture.
In order to have a coherent artistic expression, the logo and visual identity of the body brand was created by using the first letter of the brand name, which is the Persian letter Kaf, with a light shade of Kaf’s body and the inspired texture of paper, which represents an embodiment of The reflection of light is on paper, and as the identity of this brand originated from Iranian architecture, we went to the rich colors of Iranian architecture, such as copper and turquoise, in order to choose the organizational color of the body brand, to return to the originality of this art. This is how the story of the confrontation of creativity with science and the visual appeal of paper texture over art in the body was created.
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