Hogas
Home and kitchen equipment
To cross Alborz
In order to make effective changes based on the goal set by the owners of the “Alborztak” brand, who have been working in the field of selling luxury home and kitchen equipment in Golestan province for more than 12 years, a decision was made to rebrand and create a new brand identity.
In this process, our first step in creating a brand story was to discover the identity and inner philosophy of the business and its owners. Two brothers who were active in this field, based on their 12 years of experience, decided to go beyond running a normal store and brand in an innovative and effective way, and they had broader plans for the future of their business.
!Hoogas, the name chosen to cross Alborz
First, we went to choose a unique name that, in addition to being integrated with the products, shows the distinction of this business. In the first stage of ideation for the brand name, we were inspired by the word “Huga”, which means creating cozy, comfortable and relaxing spaces at home or other places. On the other hand, the main products of this store include kitchen equipment such as hood, gas, and sink, which also share letters with the word Hooga. Finally, the name “Hoogas” was created from the combination of these two concepts.
In the process of changing the name of “Alborz” to “Hoogas”, according to the history of this store, the most important point of contact for this business was the head of the current store. The slogan “We are passing through Alborz” was the starting point of this change, especially for loyal customers who had been associated with the name of Alborz for years, and after the unveiling with the slogan “We passed through Alborz and reached Hoogas”, the concept of “change” was developed. So that the new name is introduced and remains in the minds.
Dynamic and integrated identity
One of the values of this store for customers is adding efficiency to their workplace and life. It is a closet with the addition of tools, fittings, hinges and handles that becomes functional or a space like a kitchen that will work with a hood, gas and sink. According to this concept, we came to the keyword “adding”, which we considered the equipment and accessories related to the home and kitchen as a puzzle that complements the environment around us and adds efficiency to the environment.
The logo was created to instill the concept of a puzzle by taking inspiration from geometric forms and combining it with Hogas’ first letter “H”. In the development of the Hogas brand visual identity, geometric forms were developed in all brand contact points, including office papers, store fronts, social networks, etc.
Since the products of this store create evolution, peace and harmony in the workplace and life, green was the best choice for the organizational color of this brand.
Organizational and advertising papers
Head to the store
Hoogas and brand unveiling event
Among the other measures planned for the unveiling of the “Hoogas” brand was holding a special event with the presence of stakeholders and stakeholders. This event, which was held in a special way focusing on the introduction of the new brand and relying on the reputation of this store for several years, was an effective and solid step in the formation of a new and evolved brand in the minds of the audience.
Employers
Vahid va Mohamad arab
Brand designer and consultant
Hamid Zanganeh
Designing
Hamid Zanganeh
Parsa Amiri
Content and event strategy
Hamid Zanganeh
Shakiba Ghorbani
Event photography
Origami group
Motion graphics
Parsa Amiri
Event planning and execution
Shakiba Ghorbani
Mehrnaz Maghsoodloo
Mehrab Motaki
Printed products
Omid Armand
Services
Consulting and rebrand strategy
Naming and verbal identity
Visual identity design
Environmental graphic design
Event design and planning
Instagram uniform design
Designing promotional items
Motion graphics
- Oteher Projects
